Keith Richardson talks about the start of his family business Arizona Fireplaces, the appeal of fireplaces in a hot climate and the Iconic Home.
Keith Richardson thinks the best place to make family memories in your home is around the fireplace. He joined ICONIC LIFE Publisher Renee Dee on ICONIC Hour to discuss the story behind building his brand and positioning Arizona Fireplaces as the industry leader in sustainability and innovation.
Excerpt: Keith Richardson, President of Arizona Fireplaces and and AF Distributors, thinks the best place to make family memories in your home is around the fireplace. He joined ICONIC LIFE Publisher Renee Dee on ICONIC Hour to discuss the story behind building his brand and positioning Arizona Fireplaces as the industry leader in sustainability and innovation.
“Most people think we’re a small mom-and-pop fireplace company, which we try to maintain that way of doing business, but we have six large warehouses full of fireplaces and barbecues,” Richardson says. “Ironically, Arizona has a very hot climate and there’s more fireplaces in Phoenix in our warehouses than there is anywhere in the western United States.”
“Sometimes it’s a little bit strange, we’re installing fireplaces in 108 degree weather, but at the end of day, people want fireplaces and love putting fire in their homes and we love what we do,” he added.
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