A Designer Fireplace in 3 Hours or Less
Starting at $2,499, create a show-stopping feature wall in just a few hours. No hardwiring, no major construction, just stunning results fast.
Select from Multiple Flame & Ember Colors
Tailor each fireside experience with 4 flame and 13 ember-bed color choices.
Choose from Two Finish Options
Select from either the Modern Farmhouse or Ready-to-Finish
Modern Farmhouse
Ready-to-Finish
Adjustable Heat
Enjoy year-round with or without heat.
Multifunction Remote
Thermostat, lighting, on/off control at your fingertips.
Videos
Downloads & Specs
Brochure, installation manual, & spec sheets
Overall:
- Fuel Type: Electric
- Style: Linear
- Heat Output:
- Up to 5,000 BTUs
- 1,500W High/750W Low
- Viewing Height: 15″
- Viewing Width: 48”
Media:
- Included:
- Clear crystal media
- Ceramic white stones
- Optional:
- Driftwood Logs
Features:
- Flame Colors: Four
- Ember Bed Colors: 13
- Glowing Embers: Yes
- Adjustable Flame Height: Yes
- Thermostatic Control: Yes
- LED Lighting: Yes
- Alexa/Google Home Integration: No
- Crackling Sound: No
Framing Requirements:
No framing required!
Bring luxury, warmth, and style into any room — without the need for complicated construction — with the Allusion Platinum 50″ Electric Fireplace and Boyd Build-Out Kit by SimpliFire. Designed for effortless installation and immediate impact, this combination transforms any space into a modern, inviting retreat.
The Allusion Platinum 50″ offers a sleek, linear design and lifelike flames that rival traditional gas or wood fireplaces, but without the mess, venting, or maintenance. Its high-intensity LED lighting and multiple flame color options allow you to personalize the look to match your mood or decor. Whether you’re hosting guests or relaxing at home, the Allusion Platinum brings warmth and ambiance at the touch of a button.
Pair it with the Boyd Build-Out Kit — a beautifully crafted, ready-to-assemble feature wall that lets you create a designer-level fireplace experience with minimal effort. Built with high-quality materials and finished in a clean, modern aesthetic, the Boyd Kit eliminates the need for custom framing, drywall work, or complicated wiring. Simply position the kit, plug the fireplace into a standard outlet, and complete the installation in just a few hours.
Perfect for homeowners, renters, and remodelers alike, this solution offers the look and feel of a custom fireplace install — without the time, cost, or mess of a full renovation.
Key Features:
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Sleek 50″ Electric Fireplace: Realistic LED flame effects with adjustable brightness and color themes.
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Plug-and-Play Simplicity: No hardwiring required — plugs into any nearby standard outlet.
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Boyd Build-Out Kit: Precision-crafted surround provides a finished, built-in look without major construction.
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Flexible Installation: Set up in any room — living rooms, bedrooms, offices, or apartments — in just a few hours.
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Modern Design: Clean lines, contemporary finish, and minimalistic appeal fit a variety of styles.
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Remote Control Operation: Easily adjust flame settings, heat output, and lighting with the included remote.
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Optional Heat Function: Enjoy the beauty of the flames with or without heat for year-round ambiance.
Transform your space quickly and effortlessly with the Allusion Platinum 50″ and Boyd Build-Out Kit — modern elegance, made easy.
Because Pictures Don’t Do it Justice
Come see it for yourself at either of our two showrooms.
South Store
3435 E Atlanta Ave
Phoenix, AZ 85040
Tour Our South Showroom
Big thank you to Sherry Shahriari with RB ITALIA for this video.
North Store
20835 North 25th Pl
Phoenix, AZ 85050
Learn More About the Allusion Platinum Electric Fireplace with the Boyd Build-Out Kit
Schedule a showroom tour, get expert advice, or request pricing.